Senior UX/Principal Designer


About the company

Upstox is the fastest-growing and second-largest discount brokerage firm in India’s large and unpenetrated market. We offer an online platform for investing in stocks, derivatives, commodities, currencies, mutual funds, and ETFs for both professional traders and investors.
Upstox is on a mission to make investing easy and accessible to the mass. Upstox became India’s leading high-tech, algorithmic proprietary trading firm executing actively across all exchanges. We saw a 4x growth in the customer base in 2020 to 2.3+ million and growing every day. Our customer-centered design process puts our customers front and center ensuring we meet the needs of young India. 
The company was founded in 2010 by Ravi Kumar and Shrinivas Viswanath, and in 2016 Kavitha Subramanian joined as the third co-founder. Backed by Ratan Tata, we raised $4 million in Series A funding (2016) led by Kalaari Capital. In 2019, US-based investment firm Tiger Global Management invested $25 million in a Series B funding round. Visit our Linkedin page to learn more about us.
We are scaling our design teams across all verticals (UX, UI, Research) to deliver products aligned with our customer's needs and innovate on their behalf. If you get excited about transforming complex technical & financial problems into simple customer-friendly solutions, then you will love being part of the Upstox family. Our design team is headed by Divye Bokdia

Role: Senior/Principal UX Designer

As a senior design team member, you will be leading the design process, establish a strong working backward process from the customer, raise the bar for design deliverables, collaborate with all the involved teams including product, engineering, marketing, customer growth, etc. collect and utilize customer insights to make product decisions, help define the long term vision and strategy from the product and design perspective.


Planning and delivering UX designs while working closely with cross-functional teams
Own end-to-end UX process based on existing product vision and business requirements
Creating information architectures, task flows, user interaction models, wireframe, screen flows, prototypes, detailed designs, design briefs, design specifications, and guidelines with little direction
Create and communicate end-to-end scenarios, interaction models, wireframes, prototypes, and specs to stakeholders
Help lead improvements to process and relationships beyond scope of individual work with a track record of influencing the product direction
Lead data-driven design methodologies to champion refinements of the product until the usability and experience reach a delightful experience and success criteria
Be highly adaptable in an ever-changing startup environment 

Required Skills and Experience:

6+ years of work experience as a UX designer in the tech domain
Bachelor's or Master’s degree in design, human factors, HCI, or a related discipline
An online portfolio that demonstrates your design thinking, approach to the problem, and design deliverables like conceptual models, navigation and user flows, information design, and mock-ups
Effectively collaborating with a cross-functional team to ensure stakeholder alignment
Ability to filter the noise and identify the root cause of the customer problem using data from various sources
Excellent written and verbal skills to communicate with stakeholders and senior leadership
Self-motivated to think outside the box and can navigate through ambiguous situations
Experience leading and mentoring a small team of product designers
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