UX Copywriter

Indigo improves grower profitability, environmental sustainability, and consumer health through the use of natural microbiology and digital technologies. Utilizing beneficial plant microbes and agronomic insights, Indigo works with growers to sustainably produce high quality harvests. The company then connects growers and buyers directly to bring these harvests to market. Working across the supply chain, Indigo is forwarding its mission of harnessing nature to help farmers sustainably feed the planet. The company is headquartered in Boston, MA, with additional offices in Memphis, TN, Research Triangle Park, NC, Sydney, Australia, Buenos Aires, Argentina, and São Paulo, Brazil. http://www.indigoag.com/      

 

Responsibilities:

• Develop relationships with key stakeholders
  •  Collaborate with all UX Designers and Product Managers
  •  Meet with Account Managers, Growers, and Buyers to understand key user groups
• Develop a strong understand of existing Product copy
  •  Understand user segments and their interactions with Indigo
  •  Complete a full audit of all existing Product copy
  •  Identify current gaps in Product copy and create a roadmap to fix existing issues
• Develop a consistent voice for all Product copy
  •  Identify the voice and language needs for specific user groups
  •  Establish a consistent voice for all Product copy and develop voice guidelines
• Establish a process for new copy needs
  •  Develop a process for internally communicating new copy needs (ex. with Product Team, Legal Team, etc.)

Competencies:

• Advocates strongly for the user; in-depth understanding of usability
• Able to multi-task; thrives in a fast-paced, dynamic environment
• Proactive and autonomous; anticipates and gets ahead of needs
• Strong sense of ownership and pride in work
• Advocate for communication across groups, with a passion for training others to understand the Indigo voice
• Skilled at building consensus among stakeholders
• “Less is more” stylistic approach; looks for efficiencies
• Extremely organized

Qualifications:

• 3+ years copywriting experience (for web/UX)
  •  Experience working in a UX/Product environment required
  •  Experience interacting directly with users required
• Proven experience thinking holistically about voice consistency across products
• Proven success identifying language needs and establishing a voice guideline