boohoo group is hiring UX Analyst

Welcome to our world! We’re PrettyLittleThing. We’re all about fresh trend-led pieces and celebrity-inspired looks. Part of the boohoo family since 2012, we’re an authority in fashion, beauty and lifestyle in our own right. We are more than just a brand. We inspire confidence in our customers.

Here at PrettyLittleThing, we strive to fly the flag for love, equality, and acceptance, working to use our platform to spread nothing but good vibes. Regardless of race, gender, sexuality, style or budget – there’s something for everyone! We want our customers to feel confident in the way they dress and to embrace the way they look. #EveryBODYinPLT is our community that is all about body positivity, equality and supporting each other.

Reporting to the Head of Digital Experience, the UX Analyst will play a leading role in putting our customer first and providing an improved shopping experience. The successful applicant will own our A/B testing plan and have the autonomy to devise, run and measure tests across all onsite touchpoints. They will be expected to work closely with a wide range of colleagues and stakeholders, providing actionable insights and recommendations that result in a better customer experience, and improved conversion performance.

Key Responsibilities

• Create comprehensive reports and dashboards that result in actionable insight for key stakeholders
• Analyse user interaction data across various touchpoints (web/app) to understand behaviour patterns, trends, and user needs
• Design and implement a framework for tracking user behaviour onsite, ensuring high levels of data quality and accuracy
• Use tools such as Google Analytics, Instabug, Dynatrace, WebTrends and Full Story to track customer journeys, conversion funnels, pain points and more
• Identify key drop-off points, and areas of improvement, within the customer journey
• Provide actionable recommendations for improving user experience and conversion performance
• Manage the A/B testing roadmap, collaborating with internal teams (IT, BI, Ecommerce) to design, run and measure A/B tests
• Analyse A/B test results and make clear recommendations to the business on rollout plans, or additional A/B tests
• Work with internal teams to support usability testing and customer feedback initiatives
• Play a key role in deciding on our tech stack. Validate performance of existing partners, and test performance of new / trial partners. Use your industry knowledge to recommend partners that can add value to PLT  
• Embrace PLT’s journey to personalisation – gaining an in-depth understanding of our customer base and customer profiles. Leverage segmentation techniques to understand performance and opportunities for key customer segments
• Work collaboratively with a number of internal teams to continuously better the shopping experience for our customers (IT, Ecommerce, BI, Studio, Brand,

Requirements

• Demonstrable experience in UX Analysis
• An innovative, strategic mind. Somebody who can help to set the course
• A team player, capable of collaborating with a wide network of colleagues
• A strong storyteller and communicator
• Highly organised with strong attention to detail
• Self-motivated with the ability to work in a fast-paced environment
• A positive, can-do attitude
  
  Benefits
• 25 days holiday plus bank holidays
• Discretionary bonus scheme
• Company share scheme
• Life Assurance
• Company Pension Scheme
• Flexible working hours
• Late start, early Friday finish
• Free parking
• Free gym membership and classes on a daily basis including yoga, PT classes and sound relaxation
• Employee assistance programme including 24-hour confidential helpline
• Our Reward Platform allows you to tailor your benefits to suit your needs - such as Private Healthcare, Dental and Healthcare Cash Plans, a Cycle2work Scheme and plenty of fun anytime benefits such as coffee club or virgin experience days.
• Season Ticket Loans
• 40% discount across 8 brands, 20% discount on Debenhams
• Discount & Cashback portal
• Learning and development support and opportunities both internally and externally
• Payday drinks monthly and ad hoc events throughout the year
  #LI-GS1 #PLT #LI-ONSITE #UX