Senior Content Strategist

The Senior Content Strategist will develop new content formats for the app and will be responsible for defining and scaling the product content strategy discipline at Co-Star. This is a role that blends content strategy, user research, creative writing, storytelling, and astrology. You’ll help tens of millions of people connect to each other and themselves – through astrology – in real, meaningful ways. You will be reporting to the Head of Content.

What you’ll do

• Research opportunities for new & improved content features
• Use 4,000 years of astrological tradition to ideate features relevant to millions of people all around the world 
• Bolster concepts with deep psychological insight 
• Merge references from art to astrology to poetry and literature
• Use in-depth competitive research and user research to develop an idea of how Co-Star could be using content to better support its users
• Run diary studies and user tests to validate early concepts
• Develop creative concepts for new & improved content features
• Using the established system of astrology to give people a language to talk about real life
• Writing short and long concepts for new feature ideas
• Rapidly iterate & take feedback from both team and users to hone your idea
• Work with the content team to turn concepts into reality 
• Consolidate results into actionable proposals and present to team
• Use briefs and decks to hand off work 
• Work closely with rest of content team to find technical solutions for concept execution in line with existing content systems and astrological algorithms
• Work closely with eng & design to manage tradeoffs, cut scope, and get projects to the finish line, sometimes stepping into a PM role with timelines and assigning work 
• Writing briefs and decks, creating timelines, assigning work

What you'll bring

• You have built a product content strategy discipline and know effective ways to shape a team
• You are an experienced writer with a strong command of narrative and storytelling
• You have past experience writing for a brand, developing and adhering to voice & tone guidelines, and centering users in your work
• You have a nuanced understanding of Co-Star’s brand, voice, and mission
• You are willing to learn tools like Figma to collaborate with designers and other team members
• You have a strong relationship with technology, you are curious about personalization, AI, ML, NLP
• You are effective, focused, and understand how to achieve business outcomes by applying structure and systematic thinking
• You can collect and interpret both qualitative and quantitative data to drive decision-making
• You have a deep interest in psychology, mythology, literature, and poetry
• You love speaking with customers and encourage everyone to do the same
• Your writing is clear, crisp, and precise. You can describe emotionally complex human experiences in a way that feels relatable to 12-year-olds and 45-year-olds alike