If you’re interested in a truly exciting and impactful opportunity for a client-facing role where you will execute and deliver UX content and research with the chance to work on emergent technologies and emergent UX practices as part of a growing team of smart, talented, and passionate designers, researchers, and strategists, you may want to read on.
A typical week in the life of a Content Strategist at Productive Edge could consist of:
- Audit and analyze content to develop structured content models, metadata, and taxonomies that scale across digital platforms.
- Create content mapping diagrams to demonstrate content sources and requirements for development teams.
- Identify opportunities for personalization in marketing content, emails, and in-app messaging.
- Run a two-hour workshop with a product team, helping them find the human language around the feature they’re building.
- Brainstorm with a UX Design teammate(s) on how to walk a customer through a sign-in process, or how to make error messages more human.
- Lead a review session with design, legal, marketing and product.
- Lead a journey-mapping session to outline the customer experience for our client’s digital or physical experiences.
- Help, support, and coach client team members.
- Define content governance and workflow strategies.
- Answer email. (We’re all trying to spend less time on this, but let’s be real.)
Your weeks look like that because:
- The Content Strategy team’s mission is to bring simplicity, ingenuity, and humanity -- and personality, where appropriate -- to the customers’ experience. It’s a big responsibility, but that means it’s also a big opportunity to do something real, good, and important for millions of real people.
You’ll need to be pretty dang good at wearing these hats:
- Customer Advocate -- You'll dig into who the customers are and what language they use, then ensure the products speak their language.
- Writer -- You’ll build trustworthy relationships with customers by making "simplicity and humanity" core facets of the product content.
- Editor -- You'll cut or change what doesn’t help audiences find, understand, and choose us.
- Data Scientist -- You'll study analytics and use data to drive your messaging decisions and support/dispel your assumptions.
- UX Strategist – assist in aligning client teams towards providing a strategic, phased approach to content creation, delivery, and governance.
You’ll love your job THE MOST if you:
- See words as an incredibly powerful tool for connecting with people.
- Are passionate about the customer and want to use your influence to design experiences that build trust and help people.
- Are articulate and prepared, able to confidently substantiate your decisions to peers and senior-level executives alike.
- Have a positive yet practical attitude; we could call your colleagues and they’d gush over how much they love working with you.
- Work quickly without compromising quality, knowing that iteration and testing are part-and-parcel to designing exceptional user experiences.
- Take initiative, aren’t afraid to fail, ask thoughtful questions, and constantly seek better ways of working and communicating.
You might feel pretty bummed about this job if you:
- Want to focus on content marketing.
- Prefer owning a project individually to coaching others collaboratively through a project.
- Work better in structured environments than in ambiguity and uncertainty.
A few last things because they’re super important:
- As part of the UX Design team, you’ll sit at the intersection of content and product design. Some roles on the team cover traditional content development and management (building web experiences, creating emails, etc.). Other roles are more solidly in product and experience design (for example, what happens when a customer doesn’t pay a bill?).
- You’ll be a champion of content-first design in every project and product you work on. Ideally, you’ll help a team nail the right conversation from the beginning, then build an experience around that. Other times you’ll meet a client’s team right where they are, helping them find the right language for what they have now, while thinking about how to make it better next time.
- You’ll do a lot of getting-it-done without worrying about who’s “supposed” to do it. You’ll run a workshop, then clean up the conference room. You’ll jump in and moderate customer interviews at the last minute because your team needs you. You’ll be the human glue connecting teams who’ve never worked together before.