ID.me is hiringPrincipal UX Designer

Full TimeUX Design
Posted 27d ago

Company Overview

ID.me is a high-growth enterprise software company that simplifies how people prove and share their identity online.  The company empowers people to control their data through a portable and trusted login, which means they don’t need to create a new password when visiting sites that have the ID.me button.  ID.me’s digital identity network has over 117 million registered members, and is used by fourteen federal agencies, agencies in 30 states and over 600 corporations for secure identity proofing and verification.

ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. In addition to helping people control their credentials and data, the company’s “No Identity Left Behind” initiative strives to expand digital access and inclusion for all people. The company offers multiple pathways to identity verification – online self-serve, live video chat agents, and in person.  ID.me is passionate about building a robust identity network that does not compromise access for traditionally underserved groups.

ID.me has received numerous awards including Deloitte’s 2023 Technology Fast 500, Washington Business Journal’s Fastest Growing Companies, Entrepreneur Magazine’s 100 Brilliant Companies and Wall Street Journal’s Startup of the Year finalist.  In recent quarters, ID.me announced it raised $132 million in Series D funding, led by Viking Global Investors with participation from CapitalG, Morgan Stanley Counterpoint, FTV Capital, PSP Growth, Auctus Investment Group, Moonshots Capital, and Scout Ventures. ID.me’s most recent round brings the total investment in ID.me to over $275 million since its founding in 2010.

Role Overview

At ID.me, we are shaping the future of digital identity, facilitating efficient, transparent interactions between people and organizations. We are a design-led company that embeds UX at the heart of our product creation process to enable over 110 million individuals to securely control their credentials and data. By joining our team, you will be integral to the crafting of intuitive, secure digital experiences for a diverse user base. With our trailblazing "No Identity Left Behind" initiative, we emphasize inclusivity and access. You will also contribute to enhancing ID.me Shop, where our members enjoy exclusive discounts and cashback offers, making their online shopping experience more rewarding.

At ID.me, we are seeking an innovative and dynamic Principal UX Designer to help shape the future of digital identity. This is an opportunity to be at the forefront of our product development process, directly partnering with product managers, engineers, data scientists, UX designers & researchers, and executive leaders to set visions and bring them to life. Our Principal UX Designer will possess a holistic mindset that leads our team in navigating and resolving the complex problems we strive to solve. You will be integral in not just enhancing our existing portfolio of web products, but also in driving the creation of world-class solutions that balance our members' needs with business goals.

Your role as Principal UX Designer will extend beyond conventional design responsibilities. You will drive UX experimentation, product innovation, and mentorship, having a profound impact on the customer experience. Your passion for user-centered design, understanding of real users—their goals, aptitudes, experiences, needs, and motivations—will be key in transforming divergent ideas into a cohesive, groundbreaking user experience. You will actively engage in discovery sessions and translate complex UX strategies to key stakeholders. Beyond ideation and execution, you will also be responsible for managing your work queue and ensuring high-quality outputs, including developing and validating new ideas. At ID.me, you will have the platform to push boundaries, raise the bar, and truly make a difference.


  • Architecting user-centered, multi-faceted user experiences by synthesizing insights, business requirements, and technical limitations.
  • Steering the strategic and planning stages of a project, championing innovative ideas underpinned by comprehensive research and a well-argued rationale.
  • Expeditiously and iteratively developing user flows, wireframes, and prototypes, from low to high fidelity, along with detailed visual design specifications for interfaces.
  • Independently solving problems of significant scope, complexity, and vagueness.
  • Advocating for user-centric design by proactively validating your designs with user research and testing.
  • Showcasing design work to UX, product, and engineering teams, as well as stakeholders and executive leadership.
  • Contributing to the UX design guidelines and development of best practices at ID.me.
  • Actively mentoring and leading other designers in the team.
  • Collaborating strategically with cross-functional teams to deliver cutting-edge, customer-focused experiences.
  • Creating design artifacts such as wireframes, process flows, high-fidelity comps, prototypes, and videos to articulate and implement your concepts.
  • Actively and responsibly championing for customers, using direct feedback, user research, industry knowledge, and quantitative metrics to enhance and optimize user experiences.
  • Utilizing your strong user-centered design skills and business acumen to turn abstract ideas into exceptional design solutions at scale.
  • Nurturing a design-centric culture by sharing best practices, advocating design principles, and influencing product strategy.


  • A Bachelor's or Master's degree in UX design, interaction design, human-computer interaction, or related field.
  • A minimum of 10 years of experience in UX design or a related field, preferably in a senior role.
  • A robust portfolio that includes projects that have been shipped, demonstrating impactful design work and leadership at the principal level.
  • Work demonstrating a strong foundation in user-centered design processes and design thinking.
  • Experience in a variety of design tools and methods, such as wireframing, prototyping, user testing, and interaction modeling.
  • Proven track record of incorporating UX research into design principles and overall customer experience.
  • Demonstrated experience managing UX design processes and fostering innovation in rapid prototyping.
  • Extensive experience in collaborative work with engineering and product management teams, and effectively incorporating their input and feedback.
  • Proficient in applying best practices for user interface design, information architecture, and interaction design.
  • Substantial experience in managing full life cycle design projects, from strategizing to execution.
  • A relentless passion for design, innovation, and constant self-improvement.
  • Up-to-date with the latest UI/UX standards, design trends, best practices, and technologies.
  • Demonstrable experience in creating UI specifications and wireframes with the ability to move swiftly from concept to execution.

Preferred Qualifications

  • Experience working in a startup environment
  • Demonstrated ability to strategically analyze and translate data into effective design recommendations.
  • Hands-on experience with designing and prototyping in tools like Figma.
  • Deep-seated dedication to creating high-quality products.
  • The ability to adapt and thrive amid changing priorities and demands.
  • Excellent oral and written communication skills, with a proven ability to work effectively within a team and independently.

At ID.me, we believe that an in-office culture fosters professional growth and development, mentorship, collaboration, and accelerated innovation. This position will be in-office based at one of our locations in either McLean, VA or Sunnyvale, CA. Working in an office together allows our culture to thrive and our team members to establish real connections with their coworkers and the opportunity for lifelong friendships. Our work is critical to protecting online identity and we’re confident that working together is how we’ll change the world.


The annual base salary listed below for this role is based on experience, skills, education, relevant training and geographic location. Company bonus, incentive for sales roles, equity, and benefits are available depending on the role.

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.

Pay Range
$180,000$250,000 USD

ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.

ID.me participates in E-Verify.

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