Creative Brief: Shibari Study Partner Program

Overview

Shibari Study is launching a Partner Program to strengthen relationships with in-person studios and make it easier for students to discover local communities. This initiative will introduce a new section of the website dedicated to studio partners, highlighting their offerings and creating a seamless experience for both students and studio administrators.

Objectives

• Provide students with a clear, accessible directory of partner studios.

• Give studios a compelling, co-branded presence on our site.

• Streamline the onboarding flow so studios can easily apply, submit information, and manage their profiles.

• Support the Partner Program’s visibility across our ecosystem through consistent navigation and branding.

Deliverables

1. Student-Facing Landing Page

• A central hub introducing the Partner Program.

• Searchable and filterable list of partner studios, both in tier 1 and tier 2.

• Clear CTAs to explore studio profiles or learn about partnership opportunities.

• Messaging that reinforces credibility, trust, and alignment with the Shibari Study community.

2. Studio Profile Pages (Design + Backend)

• Modular page templates highlighting:

  • Studio description

  • Instructor list and bios

  • Class types and schedules (if included)

  • Location, accessibility, and contact details

  • Media gallery (optional)

• Backend system for uploading and updating content.

• Design aligned with Shibari Study branding with optional co-branding elements.

3. Studio Sign-Up Page & Onboarding Flow

• Application form for prospective partners.

• Steps for submitting studio details, media, and brand assets.

• Confirmation and approval flow for internal review.

• Automated notifications for each stage (submitted → approved → published).

4. Partner Brand Kit (for Co-Branding)

• Logo usage guidelines.

• Co-branded templates (social graphics, simple badges, email headers).

• Color, typography, and spacing rules.

• Examples of good vs. incorrect usage.

5. Navigation & Architecture Updates

• New primary or secondary nav item for “Studios” or “Partner Studios.”

• Breadcrumbs or subnavigation for profile pages.

• Consideration of mobile-nav flow and search placement.

• Updates to footer links and SEO implications.

Target Audiences

• Students: People seeking local studios to learn, connect, and progress in rope.

• Studios: Rope, aerial, kink, and movement studios interested in collaboration and increased visibility.

• Internal Team: Partnerships, engineering, product, & content.

Creative Considerations

• Tone: supportive, community-centered, trustworthy, professional.

• Visuals: clean, minimal, modern, but warm; highlight real people and spaces.

• Accessibility: mobile-first design, screen-reader compatibility, clear hierarchy.

• Global mindset: support international studios and multilingual potential.

Success Metrics

• Number of studios applying and approved.

• Engagement with the landing page (CTR to profile pages).

• Time spent on studio profiles.

• Student referrals from studio pages.

• Studio satisfaction with onboarding and visibility.