WWorkana Premium is hiringUX/UI Designer

We are seeking a UX/UI Designer with a strong balance of user experience (UX) and conversion rate optimization (CRO) skills to help launch a new coffee syrup brand in the United States. The ideal candidate will be responsible for creating a unique brand voice and designing a high-converting Shopify-based e-commerce site. This role requires a strategic thinker who can merge branding, user experience, and retail appeal to build a distinctive, high-impact online presence.

Responsibilities:

• Develop and implement a unique brand voice for a new coffee syrup brand.
• Design a high-converting e-commerce site using Shopify, focusing on creating seamless user experiences.
• Apply UX/UI principles to design intuitive and user-friendly interfaces that enhance the online shopping experience.
• Ensure the design is visually appealing and aligns with the brand’s identity, targeting both online consumers and retail buyers.
• Use design thinking principles to innovate and solve problems in a creative, user-centered way.
• Optimize the site’s performance for conversion, focusing on best UX practices over A/B testing methodologies.
• Collaborate with cross-functional teams to align the design with business goals and market needs.
• Conduct user research and competitor analysis to continuously improve the brand experience.

• Proven experience in UX/UI design with a focus on conversion rate optimization (CRO).

• Strong background in e-commerce design using Shopify.
• Previous experience in the CPG (Consumer Packaged Goods) sector, particularly in food and beverage.
• Familiarity with the American market and CPG projects.
• Solid understanding of design thinking frameworks and ability to apply them effectively.
• Ability to create visually appealing designs that meet both consumer-facing and retail-facing goals.
• Experience working without A/B testing, leveraging UX/UI best practices to optimize conversion rates.

Preferred Qualifications:

• Experience designing for CPG brands or launching food and beverage products.
• Knowledge of Shopify's customization capabilities and ability to integrate third-party tools for better performance.
• Strong collaboration and communication skills, able to work effectively with teams across design, development, and marketing.