Zenni Optical is hiringUI/UX Designer

About Zenni

Zenni was founded on the idea that everyone who needs glasses should be able to afford high-quality frames and top-of-the-line lenses. By selling directly from our factories to our customers through our website we save them money and offer a huge selection of options. We have state-of-the-art production facilities and advanced prescription edging labs that get custom eyewear delivered within 14 days. We have delivered more than 50 million pairs of glasses, and are headquartered in Novato. Find out more about us at

Job Description

As a CRM UI/UX Designer at Zenni, you will be at the forefront of crafting exceptional user experiences. You will play a pivotal role in connecting our brand with customers through intuitive design and innovative interaction.

You Will

- Craft engaging and responsive email templates for marketing campaigns that resonate with our audience, optimized for a variety of devices and email clients.

- Take ownership of building and continuously optimizing our design system specifically tailored for our email campaigns and CRM platforms.

- Develop wireframes, prototypes, and interactive mockups that serve as blueprints for exceptional user experiences.

- Conduct in-depth user research and usability testing to tap into the pulse of our target audience, ensuring CRM designs are user-centric and data-informed.

- Work side by side with marketing, graphic design, creative, product management, and development teams to ensure a seamless translation of the design vision into tangible results that align with business goals and technical constraints.

You Are

- The custodian of design consistency, establishing and maintaining design standards and guidelines across all CRM touchpoints.

- A strategist who utilizes data and analytics to shape design decisions, with the goal of bolstering customer engagement, satisfaction, and retention.

- Ensuring all designs reflect our company's brand identity, voice, and overall marketing strategy with unwavering fidelity.

 - Always on the pulse of the latest design trends, techniques, and technologies relevant to CRM and e-commerce, ready to apply them where they can make the most impact.

You Have

- A strong command of industry-standard UX/UI design tools, with a preference for Figma.

- A foundational grasp of front-end development, ensuring your designs are effectively

brought to life by our developers.

- The ability to create designs that deliver seamless experiences across desktops, tablets,

and smartphones, incorporating a dark mode feature to ensure compliance with the

Americans with Disabilities Act (ADA) and to enhance accessibility for all users.

- A track record of conducting user research, user testing, A/B testing, and translating user

feedback and analytics into actionable insights.

- Exceptional verbal and written communication skills to convey design concepts and

rationales to stakeholders and team members.

- Experience in working hand in hand with cross-functional teams, fostering a collaborative

environment that drives innovation.

- A discerning eye for detail, ensuring every aspect of your design meets the highest

standards of quality and consistency.

- A bachelor’s degree in design, human-computer interaction (HCI), or a related field.

- A robust portfolio that showcases your UI/UX design prowess, especially within CRM

tools, email campaigns, and e-commerce platforms.

- Several years of professional design experience with a focus on UI/UX.

- A deep understanding of e-commerce and CRM best practices, customer journeys, and

retention strategies.

- The ability to design emails that cater to diverse customer segments with dynamic and

interactive items and content,

- Experience in crafting variations for A/B testing to maximize engagement metrics.

- Proficiency in using analytics to evaluate the effectiveness of email campaigns and to

guide data-driven design decisions.

An opportunity to abrupt the industry

A competitive salary package

The flexibility to work from almost anywhere

A flexible work schedule promoting work-life balance

Continuous growth opportunities alongside exceptional colleagues