Conversion Rate

What is Conversion Rate

Conversion Rate is the percentage of users who complete a desired action out of the total number of visitors. It's a crucial metric that measures the effectiveness of your design in achieving business goals, calculated by dividing successful actions by total visitors and multiplying by 100.

Types of Conversions

Common conversion types include:

• Primary Conversions: Major goals like purchases or sign-ups
• Secondary Conversions: Micro-conversions like newsletter subscriptions
• Multi-step Conversions: Series of actions in a funnel

How to improve Conversion Rate

Enhance conversion rates through continuous optimization: simplify user flows, remove friction points, implement clear CTAs, and use persuasive design patterns. Regularly conduct A/B testing to validate improvements.

When to measure Conversion Rate

Track conversion rates continuously to monitor performance, during specific campaigns, after design changes, and across different user segments. Use it to identify problems, validate design decisions, and demonstrate ROI.