UIUXjobsboard

GLOSSARY

Get weekly
design jobs!

Conversion Rate

UX Design

What is Conversion Rate

Conversion Rate is the percentage of users who complete a desired action out of the total number of visitors. It's a crucial metric that measures the effectiveness of your design in achieving business goals, calculated by dividing successful actions by total visitors and multiplying by 100.

Types of Conversions

Common conversion types include:

  • Primary Conversions: Major goals like purchases or sign-ups
  • Secondary Conversions: Micro-conversions like newsletter subscriptions
  • Multi-step Conversions: Series of actions in a funnel

How to improve Conversion Rate

Enhance conversion rates through continuous optimization: simplify user flows, remove friction points, implement clear CTAs, and use persuasive design patterns. Regularly conduct A/B testing to validate improvements.

When to measure Conversion Rate

Track conversion rates continuously to monitor performance, during specific campaigns, after design changes, and across different user segments. Use it to identify problems, validate design decisions, and demonstrate ROI.

UX Design Terms

See more UX Design terms

Stakeholder Interviews

What are Stakeholder Interviews Stakeholder Interviews are st...

Task Analysis

What is Task Analysis Task Analysis is a systematic process o...

Interaction Design

What is Interaction Design Interaction Design (IxD) is the pr...

Hick's Law

What is Hick's Law Hick's Law states that the time it takes t...

Whiteboard Challenge

What is a Whiteboard Challenge A Whiteboard Challenge is an i...

Qualitative Insights

What are Qualitative Insights Qualitative Insights are descri...