UIUXjobsboard

GLOSSARY

Customer Experience

UX Design

What is Customer Experience

Customer Experience (CX) encompasses the complete journey of interactions between a customer and a brand across all touchpoints and channels. It includes every interaction, from initial awareness through post-purchase support, shaping the overall perception and relationship with the brand.

Components of Customer Experience

Key elements include:

  • Digital Touchpoints: Websites, apps, and online services
  • Physical Interactions: In-store experiences and product usage
  • Service Encounters: Customer support and communication

How to improve Customer Experience

Enhance CX by creating seamless omnichannel experiences, maintaining consistency across touchpoints, gathering and acting on customer feedback, and anticipating customer needs. Focus on both emotional and functional aspects of the journey.

Why is Customer Experience important

Strong CX drives customer loyalty, increases retention, generates positive word-of-mouth, and provides competitive advantage. It impacts business metrics including customer lifetime value, brand reputation, and revenue growth.

UX Design Terms

See more UX Design terms

Lean UX

What is Lean UX Lean UX is a user-centered design methodology...

Customer Journey Map

What is a Customer Journey Map A Customer Journey Map is a vi...

Rating Scale

What is a Rating Scale A Rating Scale is a measurement tool t...

Flat Design

What is Flat Design Flat Design is a minimalist design approa...

Vertical Rhythm

What is Vertical Rhythm Vertical Rhythm is a design principle...

Heatmap

What is a Heatmap A Heatmap is a data visualization tool that...