Hick's Law
UX Design
What is Hick's Law
Hick's Law states that the time it takes to make a decision increases logarithmically with the number of choices available. In UX design, it means that increasing the number of options will increase the time users need to make a decision.
How Hick's Law works
The law affects user behavior in several ways:
- Decision Time: More options require more processing time
- Cognitive Load: Each additional choice increases mental effort
- Error Rate: More choices can lead to more mistakes
How to apply Hick's Law
Implement this principle by breaking down complex choices into smaller groups, using progressive disclosure, categorizing options clearly, and eliminating unnecessary choices. Focus on simplifying decision-making processes.
When to consider Hick's Law
Apply this principle when designing navigation systems, menus, form fields, and any interface element requiring user choice. It's particularly important in situations where quick decision-making is crucial, such as emergency interfaces or time-sensitive applications.
Find your next job!
Not necessarily. The goal is to organize and present choices effectively, not eliminate them. Use categorization, progressive disclosure, and clear hierarchies to manage complexity.
Search can be an effective way to bypass Hick's Law by allowing users to directly access what they want instead of navigating through multiple choices. However, ensure search results are well-organized to avoid overwhelming users.
While Hick's Law deals with decision-making time based on number of choices, Miller's Law focuses on how many items people can hold in working memory (7±2). Both inform how we should structure and present information to users.
UX Design Terms
See more UX Design terms
Avatar
What is an Avatar An avatar is a visual representation of a u...
User-Centered Design
What is User-Centered Design User-Centered Design (UCD) is a ...
Design Sprint
What is a Design Sprint A Design Sprint is a time-boxed proce...
User Interviews
What are User Interviews User Interviews are structured conve...
Customer Experience
What is Customer Experience Customer Experience (CX) encompas...
Quantitative Insights
What are Quantitative Insights Quantitative Insights are nume...