Hick's Law
UX Design
What is Hick's Law
Hick's Law states that the time it takes to make a decision increases logarithmically with the number of choices available. In UX design, it means that increasing the number of options will increase the time users need to make a decision.
How Hick's Law works
The law affects user behavior in several ways:
- Decision Time: More options require more processing time
- Cognitive Load: Each additional choice increases mental effort
- Error Rate: More choices can lead to more mistakes
How to apply Hick's Law
Implement this principle by breaking down complex choices into smaller groups, using progressive disclosure, categorizing options clearly, and eliminating unnecessary choices. Focus on simplifying decision-making processes.
When to consider Hick's Law
Apply this principle when designing navigation systems, menus, form fields, and any interface element requiring user choice. It's particularly important in situations where quick decision-making is crucial, such as emergency interfaces or time-sensitive applications.
Find your next job!
Not necessarily. The goal is to organize and present choices effectively, not eliminate them. Use categorization, progressive disclosure, and clear hierarchies to manage complexity.
Search can be an effective way to bypass Hick's Law by allowing users to directly access what they want instead of navigating through multiple choices. However, ensure search results are well-organized to avoid overwhelming users.
While Hick's Law deals with decision-making time based on number of choices, Miller's Law focuses on how many items people can hold in working memory (7±2). Both inform how we should structure and present information to users.
UX Design Terms
See more UX Design terms
Edge Case
What is an Edge Case? An edge case in UX design refers to a r...
Responsive Web Design
What is Responsive Web Design Responsive Web Design (RWD) is ...
User Research
What is User Research User Research is a systematic investiga...
Stakeholder Interviews
What are Stakeholder Interviews Stakeholder Interviews are st...
Three-Click Rule
What is the Three-Click Rule? The three-click rule states tha...
Multi-Channel Testing
What is Multi-Channel Testing Multi-Channel Testing is the pr...