Rating Scale
UX Design
What is a Rating Scale
A Rating Scale is a measurement tool that allows users to evaluate products, experiences, or statements along a defined numerical or descriptive range. It provides a structured way to collect subjective feedback and convert it into quantifiable data.
Types of Rating Scales
Common formats include:
- Likert Scale: 5 or 7-point agreement scales
- Numerical Scale: 1-10 or 0-100 ratings
- Semantic Differential: Opposite word pairs with points between
- Star Rating: Visual representation using stars or icons
When to use Rating Scales
Implement rating scales when collecting user satisfaction data, measuring feature effectiveness, evaluating usability, or gathering feedback on specific aspects of user experience. They're particularly valuable for quantifying subjective experiences.
Best Practices for Rating Scales
Design effective scales by using clear labels, consistent formatting, appropriate scale lengths, and balanced options. Consider cultural differences, avoid leading questions, and ensure scales match the type of feedback you're seeking.
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The ideal length depends on your measurement needs. 5-point scales are common for general feedback, while 7 or 10-point scales offer more granularity for detailed analysis.
Generally yes, as forcing choices can frustrate users and skew results. However, if you need to push for a decision, an even-numbered scale might be appropriate.
Consider using locally appropriate labels and numbers, and be aware that different cultures may interpret scales differently. Test scales with your target audience before full implementation.
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