UIUXjobsboard

GLOSSARY

Empathy Map

UX Design

What is an Empathy Map

An Empathy Map is a collaborative visualization tool used to articulate what we know about a particular type of user. It helps teams develop deep, shared understanding of users by examining their thoughts, feelings, actions, and pain points.

Components of an Empathy Map

Key quadrants include:

  • Says: Quotes and defined user statements
  • Thinks: Beliefs, concerns, and aspirations
  • Feels: Emotional state and worries
  • Does: Actions and behaviors

When to create Empathy Maps

Use empathy maps during early design phases, when creating personas, before making key design decisions, or when team alignment on user needs is crucial. They're particularly valuable for building shared understanding in cross-functional teams.

How to develop Empathy Maps

Create effective maps by gathering user research data, conducting collaborative mapping sessions, focusing on specific user segments, and updating maps as new insights emerge. Use them to identify gaps in user understanding and guide design decisions.

UX Design Terms

See more UX Design terms

User Engagement

What is User Engagement? User engagement measures meaningful ...

Flat Design

What is Flat Design Flat Design is a minimalist design approa...

Tree Testing

What is Tree Testing Tree Testing is a usability research met...

Onboarding

What is Onboarding? Onboarding is the process of introducing ...

Responsive Web Design

What is Responsive Web Design Responsive Web Design (RWD) is ...

Augmented Reality

What is Augmented Reality Augmented Reality (AR) is a technol...