Focus Group
UX Design
What is a Focus Group
A Focus Group is a moderated discussion with a small group of participants to gather qualitative feedback about products, designs, or concepts. It involves guided conversations that explore user attitudes, perceptions, and reactions in a group setting.
How to conduct Focus Groups
Key elements for success:
- Careful Participant Selection: 6-10 representative users
- Structured Discussion Guide: Clear objectives and questions
- Skilled Moderation: Managing group dynamics and bias
- Documentation: Recording insights and observations
When to use Focus Groups
Implement focus groups when you need to explore opinions, gather feedback on early concepts, understand group dynamics, or identify common attitudes. They're particularly valuable for initial research phases and concept validation.
Limitations and Considerations
Be aware that focus groups can be affected by group dynamics and social pressure. They're better for understanding perceptions and attitudes than observing actual behavior. Use them as part of a broader research strategy, not as the sole source of user insights.
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6-10 participants is optimal. Fewer than 6 may limit discussion diversity, while more than 10 can make it difficult for everyone to contribute meaningfully.
Typically 60-90 minutes is ideal. This provides enough time for in-depth discussion while maintaining participant engagement and avoiding fatigue.
Yes, online focus groups are possible with video conferencing tools, though they require additional planning for technology and engagement. Consider breaking into shorter sessions for better online attention spans.
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